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Felix Roasting Co.

Felix Roasting Co.

Roaster

Houston-roasted New York cafes, NoMad flagship designed by Ken Fulk.

Matt Moinian, the hotelier who founded Felix, opened the Park Avenue South cafe in NoMad in September 2018 with coffee professional Reagan Petrehn and San Francisco-based designer Ken Fulk, whose team designed the interior.

Green coffee is delivered to Houston, where Fresh Brew Group CEO Al Ansari leads the roasting on a 12-kilo Probat. As of November 2026, Felix has five cafes: four in New York and one at the Hotel Jerome in Aspen.​⁠​​​⁠⁠​​⁠​​⁠​​⁠​⁠​​⁠⁠​​​⁠​⁠​⁠​​​⁠​​​⁠​⁠​⁠​⁠​​⁠​

5 origins+2
On the shelf7 coffees

Roasting

Roasts in-house · Sourced from Brazil, Colombia, Costa Rica, Ethiopia and Guatemala

Beans

Own Shops

SoHoFelix Roasting Co.4.4(222)·Open · Closes 17:00
FlatironFelix Roasting Co.4.4(815)·Open · Closes 17:00
MidtownFelix Roasting Co.4.4(80)·Open · Closes 17:00

Details

TypeSmall Chain
FounderMatt Moinian
Websitefelixroastingco.com
Instagram@felixroastingco