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Privacy Policy

Privacy Policy

Last updated 8 November 2026

nygrid works without an account. If you choose to sign in to the app, your account is a Filter account, shared across Filter’s city guides. This page covers what it holds, the little else we collect, and why.

Who we are

nygrid (nygrid.coffee) is a guide to speciality coffee in New York, run by Filter. For personal data collected through this site, Filter is the data controller.

If you have a question about your data, email [email protected].

What we collect

You don’t need an account to use nygrid, and there are no newsletters. If you sign in to the app, we hold what’s listed under “Your Filter account” below. Otherwise we only have your email address if you email us, give it with a suggested update, and we never collect payment details.

  • Technical data: your IP address, browser and device type, and the pages you request. Our hosting and content services receive this with every request, because the site can’t be delivered without it.
  • Usage data: which pages you view and what you tap or click (for example opening a shop, changing a filter or asking for directions), your screen layout, language and theme, and a rough idea of your location based on your IP address. This comes from Google Analytics.
  • Emails you send us, and whatever you choose to put in them.
  • Updates you suggest for a shop: what you pick, what you write, and which shop it’s for. Please leave your name and contact details out of what you write. When you suggest an update you can also give your email address, if you’d like us to be able to follow up.

Your Filter account

Signing in is optional, and only needed to save shops, suggest edits, claim a shop or send material for its story. One Filter account works in every Filter city guide, so the Apple and Google sign-in screens say “Filter”, not nygrid. Filter runs the account and is its data controller.

If you sign in, we hold:

  • An account ID, and the email address and name that Apple, Google or the emailed sign-in link gives us. If you use Apple’s “Hide My Email”, we only see the relay address Apple creates.
  • A profile photo and a short line about yourself, only if you add them.
  • The shops you save to Favourites or Want to go, the reasons you tick and the note you write for each, and the city you first signed in from.
  • Your coffee preferences, only if you choose to give them.
  • Edits you suggest to a shop or its brand: the value we showed, the value you propose, any link you give to show where it comes from, and what our editors decided and replied.
  • If you claim a shop: whether you own it or work there, and the work email, Instagram account and note you give to help us check.
  • Facts, answers and links you send for a shop’s story. We write every story ourselves. We may use what you send, but we don’t publish your words as they are.

Our editors for the city read what you send and may change the guide because of it. They see your name and anything you give to help us check a claim, such as a work email, but not the email you sign in with; only our own staff can see that. We email you when a claim is confirmed, when an edit goes live and when a story is updated.

Your lists and notes are private: only you can see them. We don’t use them for advertising and we don’t sell them.

You can delete your account at any time in the app (your account page, Delete Account). That deletes your profile, photo and saved shops in every Filter guide, removes your sign-in, and for an Apple account tells Apple to revoke it. Or email us and we’ll do it for you.

Your location

If you tap “Show my location” and allow it in your browser, your device’s location is used in your browser to centre the map and sort shops by distance.

Your coordinates never leave your device. We don’t send them to our servers or store them, and analytics only records whether you allowed location and whether you’re in the city, not where you are. You can turn location off at any time in your browser settings.

Shop owners who message us on WhatsApp

Shop owners and staff can update their shop’s details by messaging Filter on WhatsApp. If you do, we receive your phone number, your WhatsApp profile name, and the messages, photos and voice notes you send.

We use your number to check that you speak for the shop, by matching it against the contact details we hold for it, and to reply to you. We use your messages to make the changes you ask for, such as new opening hours or a promotion. Our legal basis is our legitimate interest in keeping the guide accurate, and acting on your request.

Your number is stored in our editing system, not in the guide, and is never shown on the site or in the app. What you tell us about the shop may be published once we’ve checked it.

Why we use it

  • To run the site and keep it secure: delivering pages, maps and photos, and protecting the service from abuse. Our legal basis is our legitimate interest in providing a working website.
  • To understand how the guide is used, so we can decide what to improve and which shops and neighbourhoods to cover next. Our legal basis is our legitimate interest in improving the site. We look at totals and trends, not at individual visitors.
  • To run your Filter account if you sign in: signing you in, and keeping your saved shops, notes and profile on all your devices. Our legal basis is providing the service you asked for.
  • To check the edits, claims and story material you send, keep the guide accurate, and email you about them. Our legal basis is our legitimate interest in an accurate guide, and acting on what you ask us to do.
  • To reply to you when you email us.
  • To check the updates you suggest, and correct or add to the guide. If you gave your email with an update, we use it only to ask you about that update.

We don’t sell your data, use it for advertising, or build profiles of individual visitors.

Who we share it with

We use a few services to run the site. Each one handles data on our behalf, under its own privacy terms:

  • Cloudflare hosts the site and delivers it to your browser.
  • Google (Firebase Authentication) signs you in to your Filter account, whichever way you sign in, and sends the emailed sign-in link. Your profile and saved shops are stored in a database Cloudflare hosts for us.
  • Apple, if you sign in with Apple.
  • Resend sends our emails about your claims, edits and story material.
  • Our content API (api.filter.coffee) serves the shop, roaster and guide information, and passes the updates you suggest to the content system our editors use.
  • Mapbox provides the maps. Your browser loads map tiles and images directly from Mapbox.
  • Open-Meteo provides the weather beside the language menu. Your browser asks it for the city’s current weather; the request carries your IP address, as any web request does, and nothing else about you.
  • Google provides Google Analytics.
  • Meta (WhatsApp) carries the messages shop owners send us and our replies.
  • Anthropic provides the AI model that reads shop owners’ messages and drafts the changes, and helps our writers draft stories from the material you send, under terms that don’t allow it to train on them.

Some of these providers process data outside the UK, the EU, including in the United States. Where they do, they rely on recognised safeguards such as the EU Standard Contractual Clauses and the UK International Data Transfer Addendum.

When you follow a link to a shop’s website, Instagram or a maps app, that site’s own privacy policy applies.

We may also disclose data if the law requires us to.

How long we keep it

  • Google Analytics data is kept for 14 months, then deleted automatically.
  • Hosting and security logs are kept by our providers for their standard periods, usually a few days to a few weeks.
  • Emails are kept for as long as we need them to deal with your message.
  • Suggested updates are kept for as long as we need them to check them and keep a record of changes to the guide. Ask us to remove the email you gave with an update and we’ll delete it.
  • WhatsApp messages and the link between your number and a shop are kept while you update that shop through us. Ask us to remove your number and we’ll unlink and delete it; the record of changes made to the guide stays.
  • Your Filter account and everything saved with it are kept until you delete the account, and deleted straight away when you do.
  • Edits, claims and story material are deleted with your account, except anything still waiting for an editor, which is kept without your name or email until it has been checked. Changes already made to the guide stay.
  • Settings stored in your browser stay there until you clear them.

Your rights

Depending on where you live, data protection law (including the UK GDPR and the EU GDPR) gives you the right to:

  • ask what personal data we hold about you and get a copy
  • have it corrected or deleted
  • object to or restrict how we use it
  • withdraw consent, where we rely on it
  • complain to a data protection authority

To use any of these rights, email [email protected]. We’ll reply within one month. You can see and correct your profile and lists in the app, and delete your account there yourself. If you haven’t signed in, we don’t hold your name, so we may need your help to find data linked to you, for example the approximate date and time of your visit.

In the UK you can complain to the Information Commissioner’s Office (ico.org.uk), and in New York to the New York State Attorney General (ag.ny.gov). We’d appreciate the chance to put things right first.

Children

nygrid is a general audience guide. It isn’t aimed at children, and we don’t knowingly collect data from anyone under 13.

Changes to this policy

If we change how we handle data, we’ll update this page and the date at the top. If a change is significant, we’ll say so on the site.

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