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Now or Never Coffee

Now or Never Coffee

Roaster

SoHo coffee shop whose founder left finance for Blue Bottle.

Sehwan Jang left a corporate finance job in the winter of 2014 after a macchiato in Astoria, Queens. He joined Blue Bottle in 2015, then spent 2017 to 2019 testing concepts as Beakers Coffee Lab before opening on Grand Street in SoHo.

In February 2024 the shop held an Opera Hour with Charles Coleman, a regular customer who is a baritone, composer and conductor. In January 2024 Sehwan roasted a Kenya single origin in small batches.

A corner room with floor-to-ceiling street windows holds a moss wall with a neon sign, opposite a brick wall of plywood shelving. A long communal table and a window bar with stools sit under exposed pipes.​⁠​​​⁠⁠​​⁠​​⁠​​⁠​⁠​​⁠⁠​​​⁠​⁠​⁠​​​⁠​​​⁠​⁠​⁠​⁠​​⁠​

Roasting

Roasts in-house

Own Shops

SoHoNow or Never Coffee4.6(435)·Open · Closes 16:00

Details

TypeIndependent
FounderSehwan Jang
Websitenowornevercoffee.com
Instagram@nowornevercoffee