The Pourover questions Blue Bottle Coffee's carbon neutral claim, given its rising total emissions.
Blue Bottle announced it had reached carbon neutrality, which would make it one of the best-known coffee companies to do so. The Pourover argues the result leans on offsets and on measuring emissions per unit of output, while the roaster's absolute emissions climbed significantly. The piece asks whether that deserves applause. Larger rivals such as Starbucks and Nespresso have so far set only future targets.
