Adam Bossie left a finance career in New York to sell coffee at New Jersey farmers' markets with co-founder Paul Merces, and the company now roasts by hand on a vintage 1955 Gothot in Morganville. It has traded directly with growers since 2012 and works with 13 farms. Its partnership with the Rodríguez family and Agricafe in Bolivia began in 2016.
The Hell's Kitchen cafe opened in 2021, designed by Studio Galeón. Steel-framed windows with shelving built into them sit behind the bar, and a terracotta herringbone floor runs under the counter and seating. Wooden chairs and tables face a long counter.
