Matt Samra grew up eating peanut butter and could not find a good one in Brussels. The business began in an apartment kitchen; he and French co-founder Julien Gaucherot opened a nut butter coffee bar in Ixelles in 2020, then a second in Paris in 2023. The nut butters are made in a Brussels workshop, and the brand says it roasts its own single-origin coffee in Paris and Brooklyn. The New York shop on the Bowery was open by January 2026.
