Devoción began in Bogotá with a roastery and two cafés, then opened a 3,600-square-foot roastery and bar in Williamsburg in late 2014. The company selects its farm partners, controls export, and says coffee reaches a cup from origin in as fast as 10 days.
Six New York cafés serve the coffee, from Williamsburg to Midtown. Williamsburg is listed as a coffee shop and training lab, the company offers classes in its Brooklyn coffee lab, and Devoción is a certified B Corp.
