Jonathan and Gabrielle Rubinstein opened the first Joe at the corner of Waverly Place and Gay Street. The team thinks it was July 17th, though there is no official record of the day.
The roastery in Long Island City cups samples of every coffee it roasts through the week. Joe says it is committed to sourcing at least 80% of its coffees from Rainforest Alliance certified producers. Barista classes, private and public, run at its Park Ave Lab.
