Linh Nguyen, born and raised in Hanoi, founded Kinhfolk. A 2021 trip to Seattle, where she saw Vietnamese coffee embraced, convinced her New York needed an authentic version. She signed a Williamsburg lease early on, but long construction delays pushed her to pivot to a mobile coffee cart, which grew through pop-ups, corporate events and neighborhoods across the city.
The coffee uses specialty robusta sourced directly from Vietnam, brewed with a phin and in espresso drinks. River Phin roasts every bag.
The shop at 710 Metropolitan Avenue is one green room: green-painted walls and ductwork under globe pendants, a dark counter along one side and a concrete bench under the front window.