Reuben Villagomez opened Espresso Paloma on Meserole Avenue in September 2020, a 120-square-foot shop with counter and sidewalk service. As of December 2021 he roasted for both Paloma shops on a 15-kilo Mill City machine at Regalia Roasting Collective in Long Island City.
Pastry chef Alexander Zecena joined in February 2021. Paloma Craft Coffee Roasters opened on Union Avenue in Williamsburg that July, and Paloma the Bakery followed on Nassau Avenue in February 2024.
