Christian Guzmán Herrera grew up in Calarcá, in Colombia's coffee region, and started Pueblo Querido in Brooklyn in 2015. The name means "beloved hometown."
Head roaster Manuela Maya, a third-generation coffee farmer from Pácora, Caldas, roasts only single-origin Colombian coffee in store at Manhattan Avenue. The company says it buys straight from small farms. As of October 2026 it runs five locations across New York City.
