Mike Caswell designed the Javabot, an automated roasting and brewing system, in his home basement while he was a Starbucks executive, after seven years of development. Vacuum tubes carry beans from canisters to the roaster, then the grinder, then the brewer.
The first shop opened on Orchard Street, between Broome and Grand, in April 2007. Roasting Plant roasts in every store, every day.