Chicago native Tohm Ifergan, who toured as a drummer, and his cousin Philippe opened in Silver Lake, Los Angeles, as Neon with an all-pink identity, then rebuilt the brand around holographic foil after a forced rebrand. The coffee comes from many roasters, with a couple of coffees from Dayglow's own roastery, which has been roasting since 2022.
In Brooklyn the brand shares its shop with Niteglow, the brewery co-founded by Jonathan Ifergan.
