Will Douglas and Joe Wieczorek started the roastery as Spectrum Coffee. It is named after the My Bloody Valentine album Loveless, which the team listened to a lot as baristas in New York. Training in Norway shaped a roasting style they call New York-Nordic, produced on a Loring Falcon. Coffees come mainly from independent, small-scale farmers, some with as few as 10 coffee trees, bought through direct-trading producers or importers the team knows.
