Jason Scherr opened the first Think Coffee near NYU in 2006. After he and Matt Fury questioned how traceable Fair Trade coffee was, the company began importing directly, and Enrique Hernandez, who joined in 2014, became its contact on the ground in each sourcing country.
Kellensoo in Ethiopia has been a partner since 2013, alongside farms in Nicaragua, Colombia and Honduras. The company has roasted in-house since 2017 at its Williamsburg roastery, and since 2016 it has delivered over 100 tons of building materials to Colombian farmworkers, rebuilding 74 homes.
